Advertising as a Major Source of Human Dissatisfaction: Cross-National Evidence on One Million Europeans
Citation: Chloe Michel, Michelle Sovinsky, Eugenio Protod, Andrew J. Oswald Advertising as a Major Source of Human Dissatisfaction: Cross-National Evidence on One Million Europeans.
RQ: how is the well-being of a nation affected by large-scale advertising?
Authors believe this is the first empirical study of its kind. They use data on advertising spend and reported life satisfaction in 27 countries in Europe over 1980-2011, which suggests increased ad spend is followed by decreased life satisfaction, independent of business cycle. More research is needed.