Advertising as a Major Source of Human Dissatisfaction: Cross-National Evidence on One Million Europeans

Citation: Chloe Michel, Michelle Sovinsky, Eugenio Protod, Andrew J. Oswald Advertising as a Major Source of Human Dissatisfaction: Cross-National Evidence on One Million Europeans.
Internet Archive Scholar (search for fulltext): Advertising as a Major Source of Human Dissatisfaction: Cross-National Evidence on One Million Europeans
Wikidata (metadata): Q64147978
Download: https://andrewoswald.com/docs/AdvertisingMicheletal2019EasterlinVolume.pdf
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Summary

RQ: how is the well-being of a nation affected by large-scale advertising?

Authors believe this is the first empirical study of its kind. They use data on advertising spend and reported life satisfaction in 27 countries in Europe over 1980-2011, which suggests increased ad spend is followed by decreased life satisfaction, independent of business cycle. More research is needed.