Adnostic: Privacy Preserving Targeted Advertising

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Citation: Vincent Toubiana, Arvind Narayanan, Dan Boneh, Helen Nissenbaum, Solon Barocas (2010) Adnostic: Privacy Preserving Targeted Advertising. NDSS 2010 (RSS)



Download: https://crypto.stanford.edu/adnostic/

Tagged: Computer Science (RSS) privacy (RSS), advertising (RSS)


Summary:

Authors describe privacy preserving online behavioral ads: ad-network sends browser list of ads, browser plugin chooses ad to display based on browsing history.