Leading the Herd Astray: An Experimental Study of Self-fulfilling Prophecies in an Artificial Cultural Market

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Citation: Matthew J. Salganik, Duncan J. Watts (2008) Leading the Herd Astray: An Experimental Study of Self-fulfilling Prophecies in an Artificial Cultural Market. Social Psychology Quarterly (RSS)
Internet Archive Scholar (search for fulltext): Leading the Herd Astray: An Experimental Study of Self-fulfilling Prophecies in an Artificial Cultural Market
Download: http://www.princeton.edu/~mjs3/salganik watts08.pdf
Tagged: Psychology (RSS) popularity (RSS), music (RSS)

Summary

12,207 subjects presented with unknown songs either with no download count information, with download count information, or with inverted (most popular songs listed as most unpopular) download count information. Songs false popularity became real over time, but the best (defined by being well liked by group with no download count information) recovered over time. The inverted world led to lower overall download counts.


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