AcaWiki - User contributions [en]

User:Kozinets

2009-03-05T22:26:40Z

Kozinets: New page: {{User |name=Robert Kozinets |location=York University, Toronto, ON |blog=http://www.kozinets.net |works=Can Consumers Escape the Market? Emancipatory Illuminations from Burning Man, Utopi...

{{User
|name=Robert Kozinets
|location=York University, Toronto, ON
|blog=http://www.kozinets.net
|works=Can Consumers Escape the Market? Emancipatory Illuminations from Burning Man, Utopian Enterprise: Articulating the Meanings of Star Trek’s Culture of Consumption, The Field Behind the Screen, E-Tribalized Marketing? The Strategic Implications of Virtual Communities of Consumption,
}}

Utopian enterprise: articulating the meanings of Star Trek’s culture of consumption

2009-03-05T22:16:04Z

Kozinets: New page: {{Summary |authors=Robert V. Kozinets |journal=Journal of Consumer Research |journal_volume=28 |pub_date=2001 |doi=10.1086/321948 |subject=Sociology |tags=Star Trek, Consumer Research, con...

{{Summary
|authors=Robert V. Kozinets
|journal=Journal of Consumer Research
|journal_volume=28
|pub_date=2001
|doi=10.1086/321948
|subject=Sociology
|tags=Star Trek, Consumer Research, consumption communities, consumer culture
|pub_open_access=No
|author_on_acawiki=Kozinets
|summary=In this article, I examine the cultural and subcultural construction of consumption meanings and practices as they are negotiated from mass media images and objects. Field notes and artifacts from 20 months of fieldwork at Star Trek fan clubs, at conventions, and in Internet groups, and 67 interviews with Star Trek fans are used as data. Star Trek’s subculture of consumption is found to be constructed as a powerful utopian refuge. Stigma, social situation, and the need for legitimacy shape the diverse subcultures’ consumption meanings and practices. Legitimizing articulations of Star Trek as a religion or myth underscore fans’ heavy investment of self in the text. These sacralizing articulations are used to distance the text from its superficial status as a commercial product. The findings emphasize and describe how consumption often fulfills the contemporary hunger for a conceptual space in which to construct a sense of self and what matters in life. They also reveal broader cultural tensions between the affective investments people make in consumption objects and the encroachment of commercialization.
}}

Can Consumers Escape the Market? Emancipatory Illuminations from Burning Man

2009-03-05T22:11:28Z

Kozinets:

{{Summary
|authors=Robert V. Kozinets
|journal=Journal of Consumer Research
|journal_volume=29
|online_url=http://www.sfu.ca/media-lab/archive/2007/428/Resources/articles%20for%20presentations/Kozinets_BurningMan.pdf
|pub_date=2002
|issn=0093-5301
|doi=10.1086/339919
|subject=Anthropology
|tags=Burning Man, anthropology, consumer emancipation, activism, TAZ
|pub_open_access=No
|author_on_acawiki=Kozinets
|summary=This ethnography explores the emancipatory dynamics of the Burning Man project, a one-week long anti-market event. Practices used at Burning Man to distance consumers from the market include discourses supporting communality and disparaging market logics, alternative exchange practices, and positioning consumption as self-expressive art. Findings reveal several communal practices that distance consumption from broader rhetorics of efficiency and rationality. Although Burning Man’s participants materially support the market, they successfully construct a temporary hypercommunity from which to practice divergent social logics. Escape from the market, if possible at all, must be conceived of as similarly temporary and local.
}}

Can Consumers Escape the Market? Emancipatory Illuminations from Burning Man

2009-03-05T22:11:10Z

Kozinets:

{{Summary
|authors=Robert V. Kozinets
|journal=Journal of Consumer Research
|journal_volume=29
|online_url=http://www.sfu.ca/media-lab/archive/2007/428/Resources/articles%20for%20presentations/Kozinets_BurningMan.pdf
|pub_date=2002
|issn=00935301
|doi=10.1086/339919
|subject=Anthropology
|tags=Burning Man, anthropology, consumer emancipation, activism, TAZ
|pub_open_access=No
|author_on_acawiki=Kozinets
|summary=This ethnography explores the emancipatory dynamics of the Burning Man project, a one-week long anti-market event. Practices used at Burning Man to distance consumers from the market include discourses supporting communality and disparaging market logics, alternative exchange practices, and positioning consumption as self-expressive art. Findings reveal several communal practices that distance consumption from broader rhetorics of efficiency and rationality. Although Burning Man’s participants materially support the market, they successfully construct a temporary hypercommunity from which to practice divergent social logics. Escape from the market, if possible at all, must be conceived of as similarly temporary and local.
}}

Can Consumers Escape the Market? Emancipatory Illuminations from Burning Man

2009-03-05T22:10:46Z

Kozinets:

Can Consumers Escape the Market? Emancipatory Illuminations from Burning Man

2009-03-05T22:08:53Z

Kozinets:

{{Summary
|authors=Robert V. Kozinets
|journal=Journal of Consumer Research
|journal_volume=29
|online_url=http://www.sfu.ca/media-lab/archive/2007/428/Resources/articles%20for%20presentations/Kozinets_BurningMan.pdf
|pub_date=2002
|issn=0093-5301/2003/2901-0002
|doi=10.1086/339919
|subject=Anthropology
|tags=Burning Man, anthropology, consumer emancipation, activism, TAZ
|pub_open_access=No
|author_on_acawiki=Kozinets
|summary=This ethnography explores the emancipatory dynamics of the Burning Man project, a one-week long anti-market event. Practices used at Burning Man to distance consumers from the market include discourses supporting communality and disparaging market logics, alternative exchange practices, and positioning consumption as self-expressive art. Findings reveal several communal practices that distance consumption from broader rhetorics of efficiency and rationality. Although Burning Man’s participants materially support the market, they successfully construct a temporary hypercommunity from which to practice divergent social logics. Escape from the market, if possible at all, must be conceived of as similarly temporary and local.
}}

Can Consumers Escape the Market? Emancipatory Illuminations from Burning Man

2009-03-05T22:06:22Z

Kozinets:

{{Summary
|authors=Robert V. Kozinets
|journal=Journal of Consumer Research
|journal_volume=29
|online_url=http://www.sfu.ca/media-lab/archive/2007/428/Resources/articles%20for%20presentations/Kozinets_BurningMan.pdf
|pub_date=2002
|subject=Anthropology
|pub_open_access=No
|author_on_acawiki=Kozinets
|summary=This ethnography explores the emancipatory dynamics of the Burning Man project, a one-week long anti-market event. Practices used at Burning Man to distance consumers from the market include discourses supporting communality and disparaging market logics, alternative exchange practices, and positioning consumption as self-expressive art. Findings reveal several communal practices that distance consumption from broader rhetorics of efficiency and rationality. Although Burning Man’s participants materially support the market, they successfully construct a temporary hypercommunity from which to practice divergent social logics. Escape from the market, if possible at all, must be conceived of as similarly temporary and local.
}}

Can Consumers Escape the Market? Emancipatory Illuminations from Burning Man

2009-03-05T22:04:17Z

Kozinets: New page: {{Summary |authors=Robert V. Kozinets |journal=Journal of Consumer Research |journal_volume=29 |pub_date=2002 |subject=Anthropology |pub_open_access=No |author_on_acawiki=Kozinets |summary...

{{Summary
|authors=Robert V. Kozinets
|journal=Journal of Consumer Research
|journal_volume=29
|pub_date=2002
|subject=Anthropology
|pub_open_access=No
|author_on_acawiki=Kozinets
|summary=This ethnography explores the emancipatory dynamics of the Burning Man project, a one-week long anti-market event. Practices used at Burning Man to distance consumers from the market include discourses supporting communality and disparaging market logics, alternative exchange practices, and positioning consumption as self-expressive art. Findings reveal several communal practices that distance consumption from broader rhetorics of efficiency and rationality. Although Burning Man’s participants materially support the market, they successfully construct a temporary hypercommunity from which to practice divergent social logics. Escape from the market, if possible at all, must be conceived of as similarly temporary and local.
}}

E-Tribalized Marketing? The Strategic Implications of Virtual Communities of Consumption

2009-03-05T20:12:21Z

Kozinets: New page: {{Summary |authors=Roibert V. Kozinets |journal=European Management Journal |journal_volume=17 |pub_date=1999 |subject=Business |pub_open_access=No |author_on_acawiki=Kozinets |summary=On ...

{{Summary
|authors=Roibert V. Kozinets
|journal=European Management Journal
|journal_volume=17
|pub_date=1999
|subject=Business
|pub_open_access=No
|author_on_acawiki=Kozinets
|summary=On the Internet, virtual communities structured around consumer interests have been growing rapidly. To be effective in this new environment, managers must consider the strategic implications of the existence of different types of both virtual community and community participation. Contrasted with database-driven relationship marketing, marketers seeking success with consumers in virtual communities should consider that that they: (1) are more active and discerning; (2) are less accessible to one-one-one processes, and (3) provide a wealth of valuable cultural information. Strategies for effectively targeting more desirable types of virtual communities and types of community members include: interaction-based segmentation, fragmentation-based segmentation, co-opting communities, paying-for-attention, and building networks by giving products away.
}}

The Field Behind the Screen

2009-01-15T23:38:20Z

Kozinets:

{{Summary
|authors=Robert V. Kozinets
|journal=Journa of Marketing Research
|journal_volume=39
|online_url=http://www.nyu.edu/classes/bkg/methods/netnography.pdf
|pub_date=2002
|tags=Marketing
|pub_open_access=No
|author_on_acawiki=Kozinets
|summary=The author develops “netnography” as an online marketing research technique for providing consumer insight. “Netnography” is ethnography adapted to the study of online communities. As a method, “netnography” is faster, simpler, and less expensive than traditional ethnography, and more naturalistic and unobtrusive than focus groups or interviews. It provides information on the symbolism, meanings, and consumption patterns of online consumer groups. The author provides guidelines that acknowledge the online environment, respect the inherent flexibility and openness of ethnography, and provide rigor and ethics in the conduct of marketing research. As an illustrative example, the author provides a netnography of an online coffee newsgroup and discusses its marketing implications.
}}

The Field Behind the Screen

2009-01-15T23:37:27Z

Kozinets: New page: {{Summary |authors=Robert V. Kozinets |journal=Journa of Marketing Research |journal_volume=39 |online_url=http://www.nyu.edu/classes/bkg/methods/netnography.pdf |pub_date=2002 |tags=Marke...