User contributions
- 19:33, 18 December 2015 (diff | hist) . . (0) . . Thinking Too Much: Introspection Can Reduce the Quality of Preferences and Decisions (current)
- 19:22, 18 December 2015 (diff | hist) . . (+11) . . Mental Accounting and Consumer Choice (current)
- 19:21, 18 December 2015 (diff | hist) . . (+4,528) . . N Mental Accounting and Consumer Choice (Created page with "{{Summary |title=Mental Accounting and Consumer Choice |authors=Richard Thaler |url=http://www.jstor.org.proxy.library.georgetown.edu/stable/40057241 |tags=Consumer Behavior,...")
- 18:19, 18 December 2015 (diff | hist) . . (+6,448) . . N Consumers and Their Brands: Developing Relationship Theory in Consumer Research (Created page with "{{Summary |title=Consumers and Their Brands: Developing Relationship Theory in Consumer Research |authors=Susan Fournier |url=http://proxy.library.georgetown.edu/login?url=htt...") (current)
- 21:05, 17 December 2015 (diff | hist) . . (+30) . . Thinking Too Much: Introspection Can Reduce the Quality of Preferences and Decisions
- 21:02, 17 December 2015 (diff | hist) . . (+5,442) . . N Thinking Too Much: Introspection Can Reduce the Quality of Preferences and Decisions (Created page with "{{Summary |title=Thinking Too Much: Introspection Can Reduce the Quality of Preferences and Decisions |authors=Timothy Wilson, Jonathan Schooler |url=http://gt.summon.serialss...")
- 20:10, 28 November 2015 (diff | hist) . . (+4,854) . . N The Impact of Advertising Positioning Strategies on Consumer Price Sensitivity (Created page with "{{Summary |title=The Impact of Advertising Positioning Strategies on Consumer Price Sensitivity |authors=Ajay Kalra, Ronald Goodstein |url=http://www.jstor.org.proxy.library.g...") (current)
- 22:03, 26 November 2015 (diff | hist) . . (+5,052) . . N Choosing Less-Preferred Experiences for the Sake of Variety (Created page with "{{Summary |title=Choosing Less-Preferred Experiences for the Sake of Variety |authors=Rebecca Ratner, Barbara Kahn, Daniel Kahneman |url=http://www.jstor.org.proxy.library.geo...") (current)
- 23:23, 14 November 2015 (diff | hist) . . (+4,365) . . N Enhancing the Television-Viewing Experience Through Commercial Interruptions (Created page with "{{Summary |title=Enhancing the Television-Viewing Experience Through Commercial Interruptions |authors=Leif Nelson, Tom Meyvis, Jeff Galak |url=http://www.jstor.org.proxy.libr...") (current)
- 20:49, 14 November 2015 (diff | hist) . . (+3,414) . . The Moderating Influence of Advertising Context on Ad Repetition Effects: The Role of Amount and Type of Elaboration (current)
- 20:25, 14 November 2015 (diff | hist) . . (+273) . . N The Moderating Influence of Advertising Context on Ad Repetition Effects: The Role of Amount and Type of Elaboration (Created page with "{{Summary |title=The Moderating Influence of Advertising Context on Ad Repetition Effects: The Role of Amount and Type of Elaboration |authors=Prashant Malaviya |tags=Advertis...")
- 16:47, 14 November 2015 (diff | hist) . . (+752) . . A Room with a Viewpoint: Using Social Norms to Motivate Environmental Conservation in Hotels (current)
- 19:28, 13 November 2015 (diff | hist) . . (-16) . . Feature Fatigue: When Product Capabilities Become Too Much of a Good Thing (current)
- 19:25, 13 November 2015 (diff | hist) . . (+2,818) . . Sequential Choice in Group Settings: Taking the Road Less Traveled and Less Enjoyed (current)
- 19:02, 13 November 2015 (diff | hist) . . (+1,627) . . N Sequential Choice in Group Settings: Taking the Road Less Traveled and Less Enjoyed (Created page with "{{Summary |title=Sequential Choice in Group Settings: Taking the Road Less Traveled and Less Enjoyed |authors=Dan Ariely, Jonathan Levav |tags=Consumer Behavior, Pyschology |s...")
- 17:04, 11 November 2015 (diff | hist) . . (+3,604) . . N Feature Fatigue: When Product Capabilities Become Too Much of a Good Thing (Created page with "{{Summary |title=Feature Fatigue: When Product Capabilities Become Too Much of a Good Thing |authors=Debora Thompson, Rebecca Hamilton, Roland Rust |url=http://journals.ama.or...")