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| E-Tribalized Marketing? The Strategic Implications of Virtual Communities of Consumption |
| Author | Roibert V. Kozinets + |
|---|---|
| Date | 1999 + |
| Journal | European Management Journal + |
| Modification dateThis property is a special property in this wiki. | 14 September 2009 17:22:01 + |
| Published in an Open Access journal | false + |
| Subject | Business + |
| Title | E-Tribalized Marketing? The Strategic Implications of Virtual Communities of Consumption + |
| Type | article + |
| Volume | 17 + |
| Categories | Summary |
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